Steve,
The furler is anything from under $1000 to $4000 or more. I recommend Brazilian made Alado A2 furler. It's rugged, simple and comes with lifetime warranty. It cost me $950 but remember I'm in Australia. I'm sure it will be cheaper to ship it to the States. The furler itself was $450, the rest were the shipping costs. For the sail I had our local sailmaker come to the boat and make all the measurements. Two weeks and $780 later I had a beautiful new sail. Other hardware was already in place (the traveller and the car), I had the blocks and a spare slot in the deck organizer... ahhh, bought new rope for the sheet - $45....
Hope it helps.
Cheers,
Wojtek